When Is Black Friday 2025? What You Need to Know

Black Friday, one of the most exciting shopping events of the year, is fast approaching. And if past years are any sign, 2025 is going to bring some truly irresistible deals. If you’ve been dreaming of a beach vacation, eyeing new tech gadgets, or just love the thrill of scoring the perfect offer, now’s the time to get ready. Mark your calendar, clear a bit of space in your suitcase, and read on for everything you should know before the sales begin.

Black Friday is the day after Thanksgiving in the United States, and it marks the unofficial start of the holiday shopping season. Shops roll out their biggest discounts, and shoppers line up early, sometimes even the night before, to snag bargains on everything from electronics to travel packages. Over time, it’s become more than just a single day. Many sales start early, continue through the weekend, and blend right into Cyber Monday, an online shopping extravaganza.

The name “Black Friday” actually had nothing to do with deals and sales at first. It was coined by traffic police in Philadelphia in the 1950s and 60s, who dreaded the day after Thanksgiving. Shoppers from the suburbs flooded downtown stores to start their holiday purchases, while football fans arrived for the city’s annual Army-Navy game. The result? Packed sidewalks, gridlocked streets, car accidents, shoplifting, and long overtime shifts for the police.

Retailers weren’t thrilled about the gloomy nickname and tried to rebrand it as “Big Friday” in the 1960s, but that never caught on. Instead, they gave it a new twist. The updated story was that Black Friday marked the point when businesses went from being “in the red” to “in the black.” That version stuck, and the name became more widely accepted by the 1980s.

What began as one hectic day in Philadelphia has turned into a global shopping tradition.

Black Friday always falls the day after Thanksgiving, which is celebrated on the fourth Thursday in November in the United States. In 2025, that means Black Friday will be on Friday, November 28.

While the main event takes place on that Friday, most brands now extend the fun. Some launch deals as early as the beginning of November. Sales often stretch through the weekend, with Cyber Monday following on December 1. In fact, many companies now run full Cyber Weeks, with special offers popping up each day.

Yes, and this is your sign to start planning. All three Marival Resorts will be offering Black Friday 2025 specials, including exclusive All-Inclusive prices and added benefits that aren’t normally available. If you’ve been waiting for the right time to book your vacation, this is it. Keep an eye on Marival Resorts websites, email blasts, and social media in November for all the perks.

Want to unlock even more value? Sign up for Marival Access, our loyalty program. It gives you access to early deals, extra discounts, and points you can earn by spending with local restaurants, shops, and attractions in Riviera Nayarit.

Marival Resorts is made up of three All-Inclusive properties along Mexico’s sun-kissed Riviera Nayarit coast:

• Marival Emotions Resort by Mercure in Nuevo Vallarta is perfect for families looking to enjoy the beach together, with themed days, activities for kids, and all-day fun in the sun.

• Marival Distinct Handwritten Collection combines luxury with the comfort of home in Nuevo Vallarta. It’s ideal for travelers who seek upscale amenities, gourmet dining, beach club days, and spacious suite-style accommodations.

• Armony Resort - MGallery Collection in Punta de Mita is our hidden all-ages paradise, where peaceful surroundings, elevated service, and oceanfront serenity set the tone for unforgettable moments.

Now you know what Black Friday is, when it lands, and where to find some of the most exciting vacation deals. All that’s left is to be ready. Keep an eye on your inbox, build your dream itinerary, and get ready to turn those savings into sunny escapes. Black Friday 2025 might just be your ticket to paradise.